SouthWest Airlines Case Study

SouthWest Airlines Case Study SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as News Week, and Wall Street Journal. According to the acquired knowledge of Southwest, the company maintains steady sales. The major success to their continued success is due to their low-cost model and competitors are aware that they cannot match Southwest Airlines low prices therefore, by dropping the price even lower; Southwest Airlines can force a company to go bankrupt. Introduction In 1971, Rollin King and Herb Kelleher started an airline service with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right about that. Southwest Airline is now a major airline, in fact, the fourth largest airliner in the United States that is trading under the Symbol LUV on NYSE. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. It primarily provides short haul, high-frequency, point-to-point, low-fare air transportation service among 58 cities (59 airports) in the United States. Here are some numbers that will give a brief idea how the company is operating: Net income: $241 million Total passengers carried: 63 million Total RPMs: 45.4 billion Passenger load factor: 65.9 percent Total operating revenue: $5.5 billion The airline industry has been hit hard by the terrorist attack of September 11th. There is a 13% insurance raise for the airlines and the government is enforcing fees regarding security problems. The operation cost increases dramatically and there are less people traveling by air. Most of the airliners are losing money expect a few. Southwest is one of those airlines which have remained profitable. Organization of Southwest Airlines is described as an upside-down pyramid. The upper management is at the bottom and supports the front line employees (~35000), who are the experts. This is Herb Kellehers unorthodox leadership style, in which management decisions are made by everyone in the organization, not just the head executives. The company is described to not have much emphasis on structure; instead employees are encouraged to think freely without constraints such as titles. Kelleher, for example, is said to know the names of virtually all his employees. Southwest Airlines is characterized as a C-corporation with duration distinguished as a normal perpetual existence. The shareholders are not normally liable for debts of the corporation and they preserve an operation that is normally more structured, requiring more meetings and (in some states) more reporting requirements. Management is very centralized through the board of directors (elected by the shareholders) and the officers (elected by the directors). The corporation is taxable entity, although the income which would normally be taxed at the corporate level can normally be paid out in salaries (and in other deductible ways) so that there is in fact no tax at the corporate level. As far as transferability of interest, it is normally fully transferable and raising capital is in the choice of public companies. Southwest Airlines values employees, initiating the first profit-sharing plan in the U.S. airline industry in 1974 and offered it ever since. In 2000, Southwest offered its employees a record-setting $138M in profit sharing. This tax-deferred compensation represented an additional 14.1 percent of each employees annual salary. Methodology In order to explore Southwest Airlines corporate structure, the method in which we obtain our information is a critical component in our mission. Therefore, this analysis describes a methodology that utilizes Southwest Airlines official website to attain background history, company particulars and financial statistics. In addition, the librarys electronic journals, business research databases (Wall Street Journal, Business Week) and accredited search engines on the Internet such as Yahoo! are also major resources for our investigation in conducting a fundamental SWOT analysis and acquiring information regarding the companys main competitors and customers. Our research will not be limited to just Southwest Airline, our research involves Boeing 737 as well as a few of the opposing companies. Research on these additional topics will be specific, material that pertains or assists in elaborating our recommendations for the company of Southwest. Results According to the attached figure covering the past four years of Southwest Airlines financial progress, they have maintained steady net sales. In 1999, they had total net sales of $4,735 million which had risen to $5,585 million. Their slight drop in 2002 to $5,521 million was due to the September 11th incident. However, this is nothing compared to other major airline industries where they have lost so much more. Many have even gone bankrupt and been forced to close down. In fact, Southwest Airlines was the only major US air carrier to remain profitable since then; albeit Southwest Airlines were affected by the poor economic conditions. Few of their main competitors are Continental Airlines and American Airlines. Substitute products include the train (Amtrak) and bus (Greyhound) which cover long distances. While these alternates cannot offer the speed of travel, most of Southwest Airlines customers are attracted to the low price. Suppliers include those who provide service/products necessary for Southwest Airlines to their business function. For Southwest Airlines, suppliers include mechanics(and other maintenance people), providers of fuel, food(the snacks that are offered). The suppliers do not have much bargaining power. Customers include both residential and commercial sectors. There is no bargaining power for customers, as there is no threat of backward integration; it is unlikely that customers of Southwest Airlines are going to build their own airplanes and fly themselves. Rivalry among competitors sets the price-Southwest Airlines is a discount airliner. Rivalry is increasing, as the market decreases, and competitors downsize, the competitors become more or less equal in size and capacity. This means that as economic conditions worsen, competitors downsize and then compete for the same remaining market. The threat of new entrants is low, the demand is not high. On top of that, there are hurdles, not necessarily the greatest; the FAA. Government regulations and restrictions imposed on those involved in this industry. Such would be government sanctions consequent of international issues. At a glance, the companys source of competitive advantage is its low price tickets. Most of its customers are people who are willing to forego in-flight meals, direct routes and fancy seats if that would mean for a cheaper ticket. Not to imply that Southwest doesnt provide direct flights, but that is offered at a higher price. Southwest Airlines was in better shape than its competitors after recent attacks on September 11 for a simple reason: their low-cost model. Terrorist attacks on the World Trade Center had a devastating effect on the airline industry, particularly because the instrument of destruction of these attacks was hijacked airplanes. The public lost faith in the airline industry immediately following September 11th, and for many airline companies this meant going into severe debt or even declaring bankruptcy. Even after some time, the majority of the airline industry experienced lower profits and massive downsizing. However, for smaller companies like Southwest, they were able to turn a profit and were in a more enviable position than the larger counterparts. The reason for Southwest Airlines success is due to their low-cost model. The Southwest Airlines consists solely of Boeing 737s and offers only coach seats (there is no business or first class). Southwest Airlines also do not offer in-flight meals, only peanuts and other snacks. Southwest is simple and direct at the goal of their service; a primarily short-haul airline that flies directly from city to city, with just one type of planethe Boeing 737 and the lowest costs. With a simple goal, Southwest has excised many of the luxuries that competitors have offered, such as luxury seats; this is made evident by their decision to enforce a rule for passengers who could not fit into the seats to purchase an additional seat. This rather unpopular move (whereas other airlines would have suggested a more luxury class seat) is simple in its purpose-get passengers from point A to point B. Services, such as in-flight meals and luxury seats, which have become standard to competitors, have been s een as unnecessary for an airline that provides a short-haul trip from city to city at the lowest cost. To have opted for a first class, business class, or any form of luxury class seat would have been excess baggage; most people would prefer to do without it if it meant for cheaper ticket price. While Southwest Airlines offers no frills, Southwest Airlines do meet customer expectations when it comes to service. They base their model on the motto, which states that if theyre happy, satisfied, dedicated, and energetic, theyll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy, Southwest has very good relations with all their employees. Employees are either of independent unions or have flexible contracts which allow employees to work longer hours. Southwest Airlines, however, is not without weaknesses. No matter how successful, Southwest Airlines serves only 29 states and cannot compete against the bigger companies that serve nationally or even internationally. Furthermore, Southwest Airlines does not utilize a hub system that allows for bigger competitors to reach further out. Such competitors are aware that they cannot match Southwest Airlines prices; their market is larger and is not feasible to offer cheaper tickets at the cost of no in-flight meals. Instead, competitors narrow the price difference between Southwest Airlines and themselves and stress on the quality of these frills (such as roomier seats). Others, through use of flight hubs, are the only ones who can economically serve remote customers. Another weakness of Southwest Airlines is their preference of Boeing 737s. Being limited to one type of airplane leaves them with little flexibility when the model receives a bad reputation or a critical flaw is discovered. Such would be a costly venture for this company, whove used only one type of airplane and in the face of a dire situation would face a costly venture of finding replacements or counteracting bad publicity. Southwest Airlines success is primarily because they have focused sharply on their goals. This is evident by their no-frills, low-cost model: their goal is to provide the cheapest form of short air travel between two cities; providing the bare necessities. Driven by the idea that customers can be satisfied without having expensive options available for them, Southwest Airlines have stepped on the toes of many of its bigger competitors. Southwest Airlines was able to differentiate themselves from their competitors by offering the lowest prices. This appealed to many people who were not impressed with the additional services such as in-flight meals or wanted to avoid busy airports. Coupled with the utilization of the internet, Southwest Airlines almost became a trend, a sort of an underground hit, bypassing travel agents and their fees. Southwest Airlines provided a medium in which city-to-city transportation was possible with the lowest costs. Part of their success is due to their focused group; Southwest Airlines serves only 29 states a substantially smaller portion of geography, when compared to those who serve customers coast-to-coast. While the company was able to enjoy their success in the earlier years, recent events and poor economic conditions have made competition fierce. Now, the bigger companies are trying to emulate Southwest Airlines style. By narrowing the price gap, the luxurious services previously deemed too expensive has become more affordable. A possible drawback is that because Southwest Airlines strategy has proven so effective, it will be duplicated and emulated by its competitors to a point where it would lose the originality. This could result in competitors offering low rates to the areas covered by Southwest and beyond, making Southwest Airlines range and limitations more obvious. It would be very possible in the near future where a big company, with its hubs(something Southwest does NOT have), basically introducing Southwest Airlines low-cost model to a wider market, encroaching and outdoing Southwest Airlines. When a comparatively small, new company is able to take on major players in an extremely competitive industry, gain market share, please customers and employees alike, it is time for others to take notice. We will initially evaluate Southwest Airlines competitive business strategy of their maintenance of a low cost and exceedingly reliable service approach (forgoing perks such as meal service, first-class preference and assigned seating), as a major transportation corporation. We will ultimately make supplementary recommendations and improvements based on the stratagem of their already flourishing company. As a company that still faces continuous growing challenges before them, it is essential for Southwest Airlines to expand on their existing achievements. Our analysis and promising suggestions will be developed with intent to better serve customers by improving their routing system, offering enhanced accessibility and minimizing delays. As business consultants, we anticipate to pav e the way of one of the leading travel industries into becoming the best of the best. Recommendations: Southwest Airlines were able to operate their business relatively undisturbed. It was only in the poor economic conditions that suddenly Southwest Airlines method of operation became the ideal model for its competitors. While the publicity is beneficial in raising employee morale, and raising stock prices; Southwest Airlines is now target of competitors focus. A tactic that Southwest Airlines can do to inflict damage to competitors is to slash prices. This type of tactic is typical of a big company that has a monopolistic rule in an industry squeezing other competitors. This tactic is advisable when competitors are near bankruptcy or are in dire situations. Because competitors cannot match Southwest Airlines prices, the most they can do is narrow the gap of the price difference. Southwest Airlines, which has consistently made a positive profit, can increase the price gap by lowering their prices. Southwest Airlines will incur losses from this move, but the goal of this move is to drag the competitors further into debt. Because this move affects both companies, this move is very risky and should not be done unless Southwest Airlines is sure that their competitor is near bankruptcy. Possible reasons for this move would be to eliminate the weakest competitor in the industry, which would free up the market held by that company. The reason for the creation of Southwest Airlines started when its founders saw an opportunity. Frequent trips between cities were exploited by providing a quicker form of transportation. Southwest Airlines has weathered through several crisis and has proven itself to have potential for to be a leader of its industry. The poor economic conditions has placed many airline companies in debt, while Southwest Airlines was able to make a profit. With its competitors weakened, Southwest can take the initiative and expand-not foolishly, but with the same drive and precise execution the company was founded under. The genius behind Southwest Airlines success is location; and if researched properly, this can be applied to other areas. The appeal of Southwest Airline is the cheap tickets, as they offer none of the luxuries(such as in-flight meals). Southwest Airlines no frills approach may not be pleasing to all, it would be good for Southwest to make a few changes in which the aesthetics would be more accommodating. Upgrading seats may be a costly venture, but it would open Southwest Airlines to a larger market. The medium of choice for customer referral is the internet. Internet referrals have been the main source of customers (it further cut costs by charging a lesser fee to book seats through the internet than through a travel sales agent). With the saturation of discount websites, however, Southwest Airlines is losing the grip it held advertising on the internet. More websites offer competitive rates and special discounts-which if Southwest Airlines does not take immediate action can end up losing customers. Since advertising through the internet is risky, as people hate pop-ups or spam e-mails, it is our general consensus that Southwest should find ways to be listed on these price comparison websites. Before, there werent many sites that offered price comparison and finding deals was difficult. With these sites, information is available at the fingertips of the web surfers who can make better informed choices. Southwest Airlines should ensure that their voice is heard through this mediu m, as it is sure to attract people in search of deals. Conclusion First and foremost, Southwest Airline has developed a great low cost model for the past thirty year that fits todays economy the best. It has expanded from a tiny company with merely three aircrafts to one of todays major airliners that flies between 58 cities carrying over 60 million customers each year. As everyone can see, Southwest Airline has been a big success. Now, it is given an opportunity to grow even bigger at this extremely hard and critical time for the airline industry. After the incident of September 11, Southwest Airline is one of the few airliners that remained profitable; other airline companies are losing millions of dollars due to the insurance raise, the security cost and lack of customers. We recommend Southwest airline to take this opportunity to expand to greater regions. It is the time for Southwest airline to use its low price tickets to drive its competitors out of business and take over their market. We believe, giving up some of the profit to cut the ticket price even lower and upgrade hardware can open Southwest Airline to a much larger market that will bring more profit in future. Implementations of cost saving technology such as internet is needed to lower the operation cost to give customers better deals.

Chapter 2-the Great Gatsby

Chapter 2 In chapter two of The Great Gatsby, F. Scott Fitzgerald uses many methods of narrative. In this essay I will analyse three: Character, Setting and Voice each in detail. In the opening sentence of chapter 2, Fitzgerald uses imagery to create a setting of almost like a limbo with never-ending roads and barren land. This theme continues throughout the first setting in the chapter. â€Å"This is the valley of ashes-a fantastic farm where ashes grow like wheat into ridges† Fitzgerald uses the word ‘ashes’ twice which re-inforces how dead and desolate the ‘valley of ashes’ is.Secondly, Fitzgerald uses an oxymoron with the connotations of ‘ash’ and ‘wheat’: death and life. This is like a microcosm of the fact that many people (in the book) came to New York to achieve ‘The American Dream’ and many failed. However, it could also represent Gatsby and how there are hints in the book that he came from nothing but h as worked his way to the top. In chapter 2, Fitzgerald introduces a few new characters to the reader. The character that stood out most for me was Myrtle. Myrtle is Toms mistress and is characterized as the complete opposite as Daisy.She is described with a ‘thickish figure’, ‘sensuously’ and ‘smouldering’, whereas Daisy is slender, kind and loving. Further on in the scene, Myrtle changes her outfit quite often. â€Å"Mrs Wilson had changed her costume† The word ‘costume’ suggests that Myrtle is just playing a part in her own fairytale with Tom. It is ironic because the reader later learns that Tom has no interest in Myrtle apart from her being a distraction. Also, the quality of her dresses as we read deeper into the scene become more and more rich as the first dress is described as ‘crepe-de-chine’, the second is ‘muslim’ and the final dress is ‘chiffon’.She changes her ‘costume ’ to give people the impression that she is wealthy because it is the life that she wants to live. Lastly, the use of ‘Mrs Wilson’ instead of Myrtle infers that is more important than when she was with her husband and it also underlines the fact that she is married. Fitzgerald uses the change of structure in the narrative voice to portray the state of Nick. â€Å"I have only been drunk twice in my life and the second was that afternoon† We already know from chapter 1 that Nick is apologetic and likes to think he is honest. Therefore it is almost like he is apologising for what is about to come.This is most likely to be because alcohol was illegal then and he is obviously embarrassed by his state. Later on in the scene, the narrative voice then changes to a more drunken state for example, he rants and uses repetition of ‘then’. Later on, as the evening progresses Nick wipes off â€Å"a spot of dried lather that had worried me all afternoonâ₠¬  from Mr McKee’s cheek. If Nick was sober he would not have done this but obviously feels the need to due to the alcohol. Lastly, the whole scene is told in a strange order and it seems like he is looking back and piecing it all together.

Italian Unification

To what extent did foreign intervention impact the Italian unification movement? Italy, 1870. The unification movement of Italy has just been completed, the movement that could not have been successful without the efforts of Italy itself. Though foreign intervention was a minimal part of the unification, and at times even more of an obstacle than aide, without the militaristic action, internal economic and political change within Italy, the unification would not have been sparked, much less completed as successfully as it was.One of the important factors that contributed to the successful unification of Italy, was the decision to take militaristic action by joining wars and invading states that were crucial to the completion of the unification and would benefit Italy in the long run. By making the decision to join the Crimean war, and therefore aiding France and Great Britain, not only did Piedmont make a name for itself among all of Europe, gaining respect and fame, but the benefits for Italy in the long run were also known by Cavour, the leader of Piedmont at that time.Just by making the decision to aide France and Great Britain, it demonstrates how aware Piedmont was of the benefits of joining the war, and how the future Italy, and its unification would be impacted through it. Additionally, in the midst of the unification, it was the leaders of Italy that decided to invade the Papal States, to eventually complete the unification of Italy.This proves that the efforts of Italy itself completed the unification, because if the Papal States were not invaded, then Rome still would not have been part of Italy and the unification would have remained uncompleted. In addition to the militaristic action that was taken by Italy, the internal economic change that occurred within the nation also sparked the unification of Italy by furthering Piedmont, and eventually the rest of Italy’s image of a state in the process of modernizing.The textile industries, such as t he wool, silk and cotton industries were prime examples of Piedmonts economic industrialization. By industrializing the state, more citizens were happily employed, thereby creating a sense of unity among the people. Additionally, the construction of the railways advanced communication, and this economic development would eventually lead to benefits similar to those in Great Britain and in France.This development was again one instituted by Italy, and contributed greatly to the unification of Italy. Finally, under Cavour’s rule, trading treaties were signed with states such as France, Portugal, Britain and Belgium. Through these treaties, Italy was able to gain economic growth and support, resulting in import and export increases. Through these economic changes, the nation grew as a whole, and the citizens gained a greater sense of unity and recognition as a unified country from foreign states.And lastly, the political change that occurred under Cavour’s rule within Ita ly also shows the measures Italy took to complete a successful unification. A large part of the new political changes that were occurring in Italy stemmed from the new leaders that were instituting them. Mazzini, Garibaldi, Victor Emmanuel II and Cavour were all political figures that contributed to the unification of Italy, and without Mazzini’s motivation, Garibaldi’s military strength, Cavour’s brain or Victor Emmanuel II as King, the unification would not have been possible.Additionally, the statuto that was retained as a liberal constitution in Piedmont was an important factor in the unification, as it signifies the start of political freedom that began in Piedmont, and eventually spread throughout Italy. These ideas, which sparked the unification, could not have been put in place by any foreign nations. In conclusion, through the militaristic actions taken by Italy, in addition to the internal economic and political changes that occurred, it is clear that foreign intervention was not the cause of the successful unification movement that occurred in Italy.

Five Simple Mindfulness Skills That Work Essay - 1008 Words

Five Simple Mindfulness Skills That Work By Debra Burdick | Submitted On April 01, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Debra Burdick Mindfulness meditation consists of skills and methods to unplug from the busy world around you and from the busy monkey brain so often experienced in today s life and particularly in ADHD, anxiety and depression. According to Jon Kabat-Zinn, mindfulness meditation trains and reinforces the ability to pay attention to the present moment, on purpose which helps to increase concentration, decrease anxiety, improve sleep, improve mood, decrease the stress response, and improve physical and emotional health. The studies are compelling about the health benefits of mindfulness meditation. In fact, studies show that mindfulness meditation actually changes the brain in positive ways. The cortex of the brain is thicker in certain areas of the brain in those who practice mindfulness meditation. And brainwave patterns are changed in healthy ways as well. Many people think that mindfulness meditation consists solely of sitting still and thinking about nothing for twenty or thirty minutes and are put off by the thought. In fact, mindfulnessShow MoreRelatedPersonal Learning And Insights From Ob 1 Class Sessions, And Your Proposed Plan For Your Personal Development Plan Essay1468 Words   |  6 Pagestraits are an accumulation of particular traits and attributes that characterize you and make you special. Knowing your personal style and adjusting this to a vocation bearing is a key variable to joy and achievement in work/life. Realize that you can and will be required to work outside of your personal style, yet in the event that you make your profession pathway in view of your personality you will probably discover a workplace where you can act naturally. To start with personal attributes weRead MoreComparison Of Ivan Pavlov And John Watson978 Words   |  4 Pageswas this experiment and theory that opened the door for behaviorism also known as behavior modification which assist patients in changing negative behaviors or emotional reactions and learn new skills (Watson 1920). According to Watson, life s most complicated acts are but combinations of these simple stimulus- response patterns of behavior (Watson 1920). In 1913 John Watson entire theory was based on this primes: behavior is the effect of some stimuli, the response and the consequence, goodRead MoreMy Volunteer Efforts At The Club873 Words   |  4 Pagesparticipated alongside members in a variety of passive and active activities. The theme of today’s session was â€Å"wheel of fortune†, working on participants use of vowels and consonants. Throughout the session it was my responsibility to help make up easy and simple puzzles for individuals to solve, whi le also aiding them on their teams to enforce rules and promote participation. It was interesting to see the range of abilities everyone had, and how each individual’s disabilities contributed to a great atmosphereRead MoreMeditation as a Preventative Measure to Reduce Morbidity and Stress1933 Words   |  8 Pagesthat immune function would alter the levels of T-cells, effectively influencing the immune system (1995). Carlson et al. performed a study of stress reduction, quality of life, and immune response in cancer patients which utilized a standardized mindfulness-based stress reduction meditation program (MSRB), taught over eight-weeks after diagnosis of a total of 59 cancer patients with a median age of 59, having either breast or prostate cancer. Participants were screened for the trial based on the stageRead MoreResponses For The Child And Her Father952 Words   |  4 Pagestheir coping skills including support systems, and the circumstances of the death (Slyter, 2012). She is in Erikson’s stage of Industry versus Inferiority, so the clinician might see her express the thought that she has done something wrong that caused her mother’s death. The father, although he can express his grief more directly, may find that he has conflicting feelings about processing his grief and simultaneously attending to his daughter’s needs. He may go through the five stages of griefRead MoreResearch Assignment . 15. Alyssa Swartz. May 2, 2017. Criminal3997 Words   |  16 Pagesinjection drug users. A study from Single Session Motivational Interviewing for Drug Detoxification Inpatients: Effects on Self-Efficacy, Stages of Change and Substance Use (Berman, Forsberg, Durbeej, Kallmen, and Hermansson, 2010) concentrated on thirty-five inpatients at a Stockholm hospital drug user detoxification unit. Users received single-session Motivational Interviewing (MI) between 2006 and 2008. At starting point and after 3 months, users were compared to a semi-randomized control group of fiftyRead MoreThe Opioid Crisis And Communities Nationwide3993 Words   |  16 Pagesinjection drug users. A study from Single Session Motivational Interviewing for Drug Detoxification Inpatients: Effects on Self-Efficacy, Stages of Change and Substance Use (Berman, Forsberg, Durbeej, Kallmen, and Hermansson, 2010) concentrated on thirty-five inpatients at a Stockholm hospital drug user detoxification unit. Users received single-session Motivational Interviewing (MI) between 2006 and 2008. At starting point and after 3 months, users were compared to a semi-randomized control group of fiftyRead MoreTaking a Look at Borderline Personality Disorder1420 Words   |  6 Pagesevidence that suggests a genetic component. People with BPD have an increased likelihood of having children who are prone to BPD and other psychiatric disorders. Genetic factors may also be linked to a person developing BPD. Precipitating Factors: Simple events can trigger symptoms of the disorder, such as separation from people they are close with, because of the fear of abandonment. There is an increase in severity of symptoms when person experiences isolation. Suicide and self-harm are two contributingRead MoreGlobalization And Diversity Application Paper1320 Words   |  6 PagesWilley December 09, 2016 Introduction Wadors (2016) believes that once hired employees often don’t feel a since of belonging and that in order to feel a sense of belonging â€Å"people want to be able to bring their whole self to work† (para.4). Along those lines organizations have begun to examine diversity and institute programs to help employees feel a sense of belonging. The idea behind these programs is based on the concept that â€Å"mitigating threats to a sense of belonging helpsRead MorePublic Health Leadership And Management2898 Words   |  12 PagesCross-Cultural Leadership: The increasing globalisation of the world is facilitating connections between countries. As such there is a growing need for health leaders to be culturally aware with the skills and capacity to lead teams from diverse backgrounds (Ledlow and Coppola, 2011). Perceptions of work and performance vary between different cultures, societies, nations, and ethnic groups, as do expectations of leadership (House and Aditya, 1997). It is therefore fundamental that leaders are responsive